Overview for Learner’s Guide “How to promote my responsible image (CSR and RBI)?”: 

The “DTeReTi Learner’s Guide – How to promote my responsible image (CSR and RBI)?” is a comprehensive manual designed to assist SMEs and entrepreneurs in the tourism industry in promoting their Corporate Social Responsibility (CSR) and Responsible Brand Image (RBI). The Guide is divided into four main sections, which cover different aspects of promoting responsible tourism initiatives, including Corporate Social Responsibility in your company, Responsible Brand Image of your company, Ways to promote your image of CSR and RBI in tourism, and Capitalizing on online opportunities for promotion. Each section includes practical examples and case studies to help illustrate key concepts and step-by-step guidance to help businesses implement responsible tourism practices successfully. The Guide is intended to be used as a self-learning tool by SMEs and entrepreneurs in the tourism industry and by tourism-related associations and business supporting organizations to train and inform their clients. 

Learning Objectives: 

The “How to promote my responsible image (CSR and RBI)?” Learner’s Guide aims to equip students or trainees in the tourism industry with the knowledge and skills to successfully promote their Corporate Social Responsibility (CSR) and Responsible Brand Image (RBI). By using this Guide, students or trainees will gain the following: 

• Knowledge of best practices and strategies for promoting responsible tourism initiatives in their company, including key concepts and techniques for implementing CSR and RBI. 
• Practical skills to implement responsible tourism practices, including step-by-step guidance for integrating CSR and RBI into their company’s operations and marketing efforts. 
• An understanding of how to target specific audiences and effectively promote their responsible image of their company using a variety of online and offline channels. 
• Awareness of the benefits of maintaining an authentic and transparent brand image in promoting responsible tourism, including building brand loyalty and attracting a broader customer base. 

• Insights from real-life case studies and examples to illustrate key concepts and help students or trainees apply what they have learned to their businesses. 

Structure: 

The “How to promote my responsible image (CSR and RBI)?” Learner’s Guide is structured to enable students or trainees in the tourism industry to gain a comprehensive understanding of responsible tourism initiatives and how to promote them effectively. The Guide is divided into five main sections: 

• Corporate Social Responsibility in your company. 

• Responsible Brand Image of your company. 
• Ways to promote your image of CSR and RBI in tourism.  
• Capitalize on online opportunities for promotion. 
• Overview. 

Description of Content: 

The “How to promote my responsible image (CSR and RBI)?” Learner’s Guide covers a range of key concepts and practices related to promoting responsible tourism initiatives. The different sections of the Guide are interrelated and build upon each other. The first section provides the foundational knowledge necessary to understand and implement responsible tourism practices, while the second section guides how to create an authentic and transparent brand image that aligns with those practices. The third and fourth sections then provide specific strategies and techniques for effectively promoting responsible tourism initiatives to target audiences, both online and offline. Here is an overview of the main points covered in each section of the Guide: 

• Corporate Social Responsibility in your company section provides an overview of Corporate Social Responsibility (CSR) and its importance in the tourism industry. It includes key concepts and techniques for implementing CSR, such as identifying stakeholders, creating a CSR strategy, and measuring the impact of CSR initiatives. 
• Responsible Brand Image of your company section explains the concept of Responsible Brand Image (RBI) and how it relates to CSR. In addition, it includes guidance on how to build and maintain an authentic and transparent brand image, including tips on creating a brand message, communicating with customers, and monitoring brand reputation. 

• Ways to promote your image of CSR and RBI in tourism section explores various strategies for promoting responsible tourism initiatives, such as partnerships with other businesses, community engagement, and event sponsorship. It also includes guidance on how to target specific audiences and effectively promote responsible tourism initiatives through a variety of online and offline channels. 
• Capitalizing on online opportunities for promotion section focuses specifically on the importance of online promotion for responsible tourism initiatives. It includes guidance on how to optimize social media channels, manage online reviews, and leverage influencer marketing to promote responsible tourism practices. 
• The Overview section summarises the key concepts and practices covered in the Guide, along with additional resources and best practice examples. 

Overview for Learner’s Guide “How to set up a local network of responsible tourist companies?”: 

The Learning Guide “How to set up a local network of responsible tourist companies?” provides a practical and hands-on approach for small and medium-sized tourism enterprises (SMEs) to establish a local network representing itself as a responsible and sustainable region. The Guide covers essential topics, including identifying necessary stakeholders, resources, developing vision and mission statements, creating guidelines for membership, communication, and outreach plans, monitoring and evaluating performance, and reviewing and updating guidelines regularly. The Guide also includes good practices and examples to illustrate these concepts in practice. The Learning Guide aims to stimulate SMEs in tourism to collaborate and join forces to increase the impact of responsible tourism at a local and national level. 

Learning Objectives: 

Using this Guide, students or trainees will gain knowledge and skills related to responsible tourism, stakeholder engagement, governance, communication and outreach, monitoring and evaluation, and sustainability. They will also gain a practical understanding of how to set up a local network of responsible tourist companies that can positively impact their local area. The learning objectives of the “DTeReTI Learner’s Guide – How to set up a local network of responsible tourist companies?” are as follows: 

• Identify the key stakeholders involved in setting up a local network of responsible tourist companies. 
• Develop a comprehensive understanding of the resources needed to establish and run a successful network. 
• Learn how to establish an effective governance structure and decision-making processes. 
• Understand the importance of creating a communication and outreach plan to promote the network to potential members and the wider public. 

• Develop the ability to monitor and evaluate the performance of network members. 
• Learn how to regularly review and update the network’s guidelines and criteria for membership. 
• Develop a plan to ensure the network’s sustainability through diverse stakeholder engagement and collaboration. 

Structure: 

The “DTeReTi Learner’s Guide – How to set up a local network of responsible tourist companies” is structured into five sections:  

• Who do you need? 
• What do you need? 
• How to set up the network? 
• How to present the network? 

• Overview. 

Description of Content: 

The “DTeReTI Learner’s Guide – How to set up a local network of responsible tourist companies?” covers various important topics for creating a successful network, including stakeholder engagement, governance structure, budget planning, sustainability, member evaluation, and effective promotion. The main points of the content are: 

• The “Who do you need?” section of the “DTeReTi Learner’s Guide – How to set up a local network of responsible tourist companies?” outlines the key stakeholders that are necessary for establishing and running a thriving network of responsible tourism companies. The section covers the importance of identifying potential members, partners, and stakeholders, such as local government officials, tourism associations, and non-governmental organizations. It also emphasizes the need to engage with the local community and other key players in the tourism industry to ensure that the network’s activities align with the needs and priorities of the area. The main points of the content are identifying and reaching out to potential members, engaging with the local community, building partnerships with key stakeholders, and involving a diverse range of actors in decision-making processes. 

• The “What do you need?” section of the Guide focuses on the practical steps that need to be taken to set up a local network of responsible tourist companies. It covers key concepts such as identifying necessary resources, developing a budget plan, securing funding, and establishing a sustainability plan. The main points of the content include identifying the required human resources, such as a network coordinator, developing a budget plan that outlines all necessary expenses, securing funding from various sources, such as grants and sponsorships, and creating a plan for ensuring the sustainability of the network. This section also emphasizes the importance of regularly reviewing and updating the network’s guidelines and criteria for membership and establishing a system for monitoring and evaluating member performance. 
• The “How to set up the network?” section of the Guide focuses on the practical steps needed to establish a local network of responsible tourism companies. The key concepts covered in this section include governance structure, decision-making processes, and sustainability planning. The main points of the content include identifying potential members and stakeholders, developing a shared vision and mission for the network, establishing a governance structure and decision-making processes that are transparent and inclusive, creating a plan for monitoring and evaluating member performance, and regularly reviewing and updating the network’s guidelines and criteria for membership. Additionally, the section emphasizes the importance of effective communication and outreach strategies, including using websites, printed materials, presentations and workshops, media outreach, and social media. Finally, the section highlights the need to regularly assess the effectiveness of the network’s promotional efforts and make necessary adjustments to ensure its long-term success. 
• The “How to present the network?” section of the Guide focuses on effective communication and promotion of the local network of responsible tourism companies to potential members, stakeholders, and the wider public. Key concepts covered include using various communication channels and platforms such as websites, social media, and media outreach, as well as the importance of clear and consistent messaging. The section provides detailed guidance on developing a communication and outreach plan, creating effective printed materials, and conducting presentations and workshops. Additionally, it emphasizes the need to evaluate the effectiveness of promotional efforts and make necessary adjustments. Finally, the section aims to help learners effectively promote their local network of responsible tourism companies and increase its visibility and impact. 
• The Overview section of the “DTeReTi Learner’s Guide – How to set up a local network of responsible tourist companies?” provides a comprehensive overview of responsible tourism, including key concepts and best practices. It covers the importance of sustainability in the tourism industry, the benefits of responsible tourism, and strategies for implementing responsible tourism initiatives. The section also includes a range of case studies and examples of successful responsible tourism initiatives from around the world, which illustrate how the principles of responsible tourism can be put into practice in various contexts. These examples provide learners with practical guidance on how to implement responsible tourism initiatives within their own local networks of tourism companies.