DTeReTi

Training and digital education on responsible tourism initiatives
Digital Training and Education on Responsible Tourism Initiatives (DTeReTi)
Agreement №: 2020-1-UK01-KA226-VET-094699
Key Action 2, Strategic Partnerships in VET Education under Erasmus+ Programme 2014 – 2020

Project Idea

Although the negative impact of Covid-19 on the tourism industry, it remains one of the world’s largest and fastest growing economic sectors. There is a growing trend and a raising consumer awareness for sustainable and responsible tourism.
DTeReTi is a project in partnership of three organizations from the UK, Italy and Bulgaria, driven by the same idea of ​​successfully implementing responsible tourism initiatives. One of the organization’s priorities for the project is the development of an interactive set of teaching materials (the Compendium DTeReTi) to enable learners and trainers to develop applied knowledge and skills that are transferable and applicable in different contexts, in particular for the successful implementation of responsible tourism initiatives in their organizations.

DTeReTi project goals are to:

  • Create awareness of responsible tourism, understand the business opportunities it offers and how to capitalize on them.
  • Promote and stimulate specialized tourism rather than mass tourism.
  • Develop innovative training approaches to support competitiveness and employment at regional and local level.
  • Support the adoption of innovative approaches and digital technologies for teaching and learning.
  • Develop partnerships that support the creation and implementation of good practices in responsible tourism.

The main target group of the project are small businesses, individual entrepreneurs working in specialized tourism, family houses, small municipalities, incl. rural municipalities. This target group includes end-users which can directly benefit from the project results. Trainers and other staff of tourism-related associations, consulting and business supporting organizations will benefit from DTeReTi as well.

Partners

European Strategic Partnerships Ltd., United Kingdom

European Strategic Partnerships Ltd. is the coordinator of the project. It is a British company located in London having the following main objectives:
– to contribute to the formulation and implementation of projects inciting the development of tourism industry;
– to support the integration of tourism companies;
– to assist in stimulating the free civic initiatives of tourism companies;
– to generate new ideas to support the professional development of tourism companies;
– to contribute for the tourism development;
– to develop VET and adult activities;
– to organize courses, trainings, seminars, forums and others in connection with the development of learners and adults;
– to realize promotion, support and training of learners and adults;
– to represent the interests of managers and experts associated with the management of the projects in all areas of tourism;
– to create and support the scientific, educational and practical activities in the field of project management;
– to work for the implementation of high professional standards in project management;
– to contribute to the formulation and implementation of projects contributing to sustainable development of the tourism industry;
– to exchange information and experience with other tourism organizations of the different levels at home and abroad;
– to interact with national and international institutions in the field of non-formal and informal education, intercultural exchange, etc.;
– to stimulate active social inclusion and successful labour exploitation of adult community in the more remote regions of UK, etc.

The means for achieving the above-mentioned objectives of the organization are:
– maintaining contacts and interacting with other organizations and institutions on the issues of project management in relation to tourism;
– development and implementation of training programs for tourism specialists at all levels;
– organizing conferences, symposiums and training seminars in relation to the development of tourism experts;
– publishing and distributing publications related to the objectives of the organization;
– exchanging information and experience and supporting the introduction of information technology in tourism development.

The company is also specialized in providing the following services:
– planning, implementation and management of education and training mobility projects for VET learners and adults;
– planning, implementation and management of youth exchange projects;
– execution of corporate trainings and consultancy;
– English courses.

The company receives participants from all over Europe and organizes for them internships in different vocational areas, as well as professional visits, seminars and courses. Mobility projects can generally be funded by the European Erasmus+ Programme or European Social Fund, but also by regional or local funds. It actively participates as promoters and partners in European projects such as Turing Scheme, Erasmus+ Key Action 1 and Key Action 2 and Strategic Partnerships in the following topics: mobility, employability, entrepreneurship, development of soft skills, digital skills, etc. At international level, European Strategic Partnerships Ltd. collaborates with different international organizations such as VET schools, high schools, universities, non-governmental organizations and companies.

European Strategic Partnerships Ltd. (ESP) is also a VET provider institution, sending and hosting organization based in London, the UK. The company offers as well digital and onsite professional trainings in various qualifications, mainly in the field of Hospitality and Restaurant Management. The main direction of ESP activities is the on-site corporate training for the management and operational staff of hotels and restaurants. The company works with 25 highly educated and experienced trainers, using innovative and interactive teaching methods. That is why the company is a consultant and training organization of hotels and restaurants in the UK and abroad. In addition to its theoretical base, the Company maintains partnerships with a number of hotels and restaurants where practical training of trainees is held and where they can learn the latest innovations and trends in business.

European Strategic Partnerships Ltd. has voluntary members who are young people and active citizens participating voluntarily in all above mentioned activities. They work to integrate and overcome the problems of young people. In the organization we have as members young people with special needs and fewer opportunities whotake an active part in the activities and help solve their problems.

Website:

European Strategic Partnerships Ltd.

Euroform RFS, Italy

Euroform RFS is an Italian not for profit organization founded in 1996 and specialized in training and career guidance. Over the years, Euroform RFS has expanded its training offer dedicated to different types of professions. Today it boasts a wide range of courses in several sectors (IT, languages, workplace safety, business administration and management, etc.).
Euroform RFS promotes international mobility through the training abroad of students, apprentices, recent graduates, graduates and young unemployed thanks to participation in various EU projects.
Euroform RFS operates as an organization accredited by the Regions of Calabria and Piedmont for orientation and job placement.
Euroform RFS believes in and promotes the social inclusion of minorities and disadvantaged people; since 2014 it has been working to foster the integration of migrants and asylum seekers in Italy.
Euroform RFS promotes research and development interventions in the education sector to constantly test innovative teaching methods and tools.

Website:

Euroform RFS

NGO Check Point Sofia, Bulgaria

NGO “Check Point Sofia” is a non-profit organization founded in Sofia, Bulgaria. The organization is fully focused on the development of VET and youth activities, improving the status of youth and promoting youth civic engagement, mainly through developing effective and active measures for their development. The main goals of the organization are:
– to assist in the formulation and implementation of projects that contribute for the development of VET, youth, inclusion and employment;
– to support the social integration of young people;
– to help promote the free citizens’ initiative of young people;
– to generate new ideas to support the personal development of young people;
– to help for the youth development;
– to develop VET and youth activities;
-to organize courses, trainings, seminars, forums, etc. in relation to the development of youth;
– to promote, support and train young people;
– to promote tourism regions and sustainability in Bulgaria;
– to work for the introduction of high professional standards in project management in all areas;
– to assist in the formulation and implementation of projects that contribute to sustainability development of European integration in Bulgaria;
– to share and exchange information and experience with other youth and similar organizations of different levels in the country and abroad;
– to interact with national and international institutions in the informal field youth education, intercultural exchange, etc.;
– to support disadvantaged young people and people with fewer opportunities;
– to stimulate active social inclusion and successful employment of the youth community in the more remote regions of Bulgaria.

NGO “Check Point Sofia” also aims to support and assist for the development of young people by encouraging them to develop their professional creative and spiritual qualities. The goals of the association are related to the organization and implementation of initiatives, promoting active civic participation in public life, as well as their professional and personal development. The Association is working for the development and validation of civil society, health, education, science and culture. For the Association it is crucial to help improving the quality of life and stimulating the development of education and culture, tolerance, promotion and to ensure the free exchange of information and ideas among youth communities. The Association “Check Point Sofia” supports the processes of European integration in the sphere of education and culture by organizing various events, participating in projects and initiatives funded by national and European funds, by promoting entrepreneurship and building competitive national and international networks.

The company is actively working to promote the tourism regions in Bulgaria, implement sustainable tourism practices and has a very strong corporate responsibility to support the local community. The organization is focused on the continuous internal training for ensuring product quality and competitive skills development. The organization provides training and services for unemployed, young people, women as well as people from disadvantage groups in order to provide them afterwards employment. The main aim is to support these groups of people and help them to integrate at the tourism labor market.

The professionals in the organization have long experience in working with people at risk of social exclusion. They apply successful models and practices for inclusion through educational and training activities. “Check Point Sofia” applies methods of non-formal training, proven to be effective in dealing with difficult target groups. The organization has a strong partnership with various institutions and NGO.

“Check Point Sofia” has an experienced and highly committed senior management team with strong project leadership and execution competencies. They are results-driven, and they bring together all the disparate aspects of theory, reality, vision, multiple business strategies, operational challenges, decision-making, finances, value, politics, and human nature to create successful outcomes.

Associated Partners

British Tourism Industry Group

BTIG is VisitBritain’s main stakeholder group, meeting on a quarterly basis. It brings together senior representatives of Government, industry and tourism bodies to discuss issues of relevance to the industry. By facilitating a strategic dialogue between VisitBritain and the wider tourism industry, BTIG allows VisitBritain to fulfil its statutory role as a trusted advisor to government on tourism matters. The group is chaired by VisitBritain’s Chief Executive, Sally Balcombe.

Italian Association for Responsible Tourism

It is a non-governmental and non-profit association. It has no profit-making intentions, either direct or indirect. AITR is inspired by ethical and democratic principles and so promotes and coordinates activities that support a tourism that is responsible, sustainable and ethical. It aims to raise awareness among citizens, promote lifestyles and a consumerism that is fair to all involved.

Bulgarian Tourism Chamber

It is the first and the biggest non-governmental organization in Bulgaria dealing with the tourism topics. It comprises over 800 members – organizations from the all regions in Bulgaria – hotel and restaurant management companies and proprietors, travel agencies, non-government organizations, educational establishments, advertisers, insurers, individual members. It is a member of the International Council of Tourism Partners (ICTP) and the National Council of Tourism. Its objectives are to unite, represent and defend the interests of its members; to assist in creating the conditions for sustainable tourism development; to contribute to the training and qualification of personnel in tourism; to assist the government and non-governmental organizations in the preparation of regulations for the sector of tourism; to participate in the promotion of Bulgarian tourist products and to contribute to the improvement of the quality of tourism products and protect the interests of consumers; to promote tourism responsible practices. The involvement of the above-mentioned organizations will support project activities and contribute to dissemination activities. It will also help for the multiplication effect of the project and the wide spread of the project results on national and European level.

British Tourism Industry Group

BTIG is VisitBritain’s main stakeholder group, meeting on a quarterly basis. It brings together senior representatives of Government, industry and tourism bodies to discuss issues of relevance to the industry. By facilitating a strategic dialogue between VisitBritain and the wider tourism industry, BTIG allows VisitBritain to fulfil its statutory role as a trusted advisor to government on tourism matters. The group is chaired by VisitBritain’s Chief Executive, Sally Balcombe.

Website:

British Tourism Industry Group

Italian Association for Responsible Tourism

It is a non-governmental and non-profit association. It has no profit-making intentions, either direct or indirect. AITR is inspired by ethical and democratic principles and so promotes and coordinates activities that support a tourism that is responsible, sustainable and ethical. It aims to raise awareness among citizens, promote lifestyles and a consumerism that is fair to all involved.

Website:

Italian Association for Responsible Tourism

Bulgarian Tourism Chamber

It is the first and the biggest non-governmental organization in Bulgaria dealing with the tourism topics. It comprises over 800 members – organizations from the all regions in Bulgaria – hotel and restaurant management companies and proprietors, travel agencies, non-government organizations, educational establishments, advertisers, insurers, individual members. It is a member of the International Council of Tourism Partners (ICTP) and the National Council of Tourism. Its objectives are to unite, represent and defend the interests of its members; to assist in creating the conditions for sustainable tourism development; to contribute to the training and qualification of personnel in tourism; to assist the government and non-governmental organizations in the preparation of regulations for the sector of tourism; to participate in the promotion of Bulgarian tourist products and to contribute to the improvement of the quality of tourism products and protect the interests of consumers; to promote tourism responsible practices. The involvement of the above-mentioned organizations will support project activities and contribute to dissemination activities. It will also help for the multiplication effect of the project and the wide spread of the project results on national and European level.

Intellectual outputs

Intellectual Output 1: DTEReTI Learner's Guide – How to become responsible?

It compromises the creation of a hands-on and practically applicable learner’s guide for SMEs in tourism describing step-by-step how to become responsible. This guide will facilitate SMEs to successfully apply responsible tourism in their organizations. The learner’s guide can be used by:
– SMEs / individual entrepreneurs themselves which will apply it as a self-learning tool.
– Tourism-related associations and business supporting organizations to inform and/or train their clients.
– VET, HEIs, and other educational organizations to train their students or trainees.

Intellectual Output 2: DTEReTI Learner's Guide – How to promote company’s responsible image?

It compromises the creation of a hands-on and practical applicable learner’s guide for SMEs and entrepreneurs in tourism describing step-by-step how to promote the responsible image. This learner’s guide facilitates SMEs to successfully promote their image of Corporate Social Responsibility (CSR) and Responsible Brand Image (RBI). The manual can be used by:
– SMEs and entrepreneurs themselves which will be applied as a self-learning tool.
– Tourism-related associations and business supporting organizations to inform and/or train their clients.

Intellectual Output 3: DTEReTI Learner's Guide - How to set up a local network of responsible tourist companies?

It compromises the creation of a hands-on and practically applicable learner’s guide for SMEs in tourism describing how to set up a local network of responsible tourist companies with the aim to represent itself as a responsible and sustainable region. The learner’s guide will facilitate and stimulate SMEs in tourism to cooperate and join forces to increase the impact of responsible tourism at a local and national level. These collaborations and cooperation will benefit the local environment and community.

Intellectual Output 4: DTEReTI Compendium

DTEReTI Compendium will facilitate the use and application of the three learner’s guides (IO1, IO2, and IO3) and the project bResponsible Simulator as well. It will serve as comprehensive tool linking together learner’s guides with the simulator. It will contain three parts. The first part will provide the conceptual framework for implementation and marketing of responsible tourism initiatives. A special focus will be placed on the opportunities provided by social media and networking. The second part will be a handbook which will be developed for the trainees to help them to use the learner’s guides and DTeReTi bResponsible Simulator. The Manual is aimed at educators, trainers and platform administrators.

Intellectual Output 5: DTeReTi Responsible Simulator

The heart of the project is DTeReTi bResponsible Simulator. The simulator will have 2 main functionalities:
1) Open Educational Resource (OER) will provide an interactive environment guiding the trainee through the steps from idea to the responsible tourism initiative concept with clear specifications and development plan. It contains the following modules:
Module 1: Content management system (CMS) for theoretical knowledge on Responsible Tourism, CSR, Responsible Brand Management.
Module 2: Augmented reality module with training missions on: 1/ How to become responsible, 2/ How to promote responsible image, and 3/ How to set up a network of responsible tourist companies.
Module 3: Interactive developer’s toolbox – applied methods and techniques to support the learning process in this virtual environment.

Contact us

For logistic and organisational issues: projectmanagement@dtereti.com


For other topics:
info@dtereti.com

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Key Action 2, Strategic Partnerships in Vocational Education and Training under the Erasmus + Program 2014 – 2020

Funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or the European Education and Culture Executive Agency (EACEA). Neither the European Union nor EACEA can be held responsible for them.